What I Use To Take & Edit My Photos For Instagram

Your client's hair could be the most amazing hair ever created but if you aren't able to take the right kind of pictures of it then you are missing out on lots of potential clients and followers.

Over the years, you can see a major difference of the quality in the photos I have taken. At the beginning I didn't have an aesthetic I was trying to follow and that really set back my progress. Now when a potential new client or follower finds my page it is easy for them to get a feel for what my brand is, exactly the type of hair that I do and what I can personally offer them. They can get all that information from just one photo.

So let me breakdown my top 5 tips to taking the right photo for Instagram so you can portray your work is the best way possible.

1: Always utilize natural lighting. Natural lighting will showcase your work in the most accurate way through a photo. If you are using ring lights or if the photo area has lots of shadows and darkness, the hair will not be captured the way that it actually looks in real life.

2: Have a clean - non distracting background. I prefer to take my client photos generally in the exact same area every single time so that way each photo tends to match the others aesthetically even though the hair may look completely different.

3: Styling- you can see that on everyone of my hair posts that all the hair looks smooth, soft and touchable. My clients can then see from these photos that I give the smoothest blow out, the softest waves and it looks touchable because it's so shiny, the ends are clean and you cannot see frizz or flyaways.

You need to be finishing your clients hair in a way that best showcases your brand. If you're like me than taking the extra time to roundbrush the hair straight and doing my signature waves is essential to taking the best possible photo.

4: When editing your photos, if you do, enhance the hair to make it look closer to the way it looks in real life. It is easy to tell when someone has over filtered the hair and let's face it, if you are over editing your work, your clients will have unrealistic expectations because the type of hair do doesn't even look like the hair you post. I personally use the exact same filter on each and every one of my photos, even if it isn't a hair photo. I don't filter my photos a lot. I just add the smallest hue of filter and adjust the exposure sometimes just a bit. Ill post an example.

5: Camera- I personally just use my Iphone and I find that it does just the trick. Your camera is your personal preference but the higher the photo quality, the better picture you will get. A lot of my co workers use professional cameras and feel that they are able to capture cleaner more perfected hair. All I'm trying to say is regardless of your camera, take the time to focus on the hair and so that way the camera can grasp all the light within the frame to give you the most accurate shot. One of my favorite ways to capture photos on my Iphone is using the Portrait mode to help focus more clearly on the client and blur the background.

Portrait Mode Normal Mode

-Blurred Background

-Captures more Natural

light for a more realistic

photo

I hope you guys enjoyed these tips on how to take the right photo for Instagram. My photos have really transformed my business into what it is today so I promise you that if you utilize these tips that you will see a be difference in your feed and in your business.

Xoxo, Bec