Finding Your Dream Guest + Learning When to Say No & Let Go of Others

Finding your dream client is key to unlocking a happier you behind the chair. If you schedule is filled with people who love, trust, value your time, invest in the products you recommend, refer others to you & allow you to create the hairstyles & colors you love.

During school you are taught to take every client and that you need to be well rounded and offer all the services. That mentality can be very limiting. You want to have a specific specialty so you can market that specialty to your ideal client. Saying yes to every client can lead to:

-Dealing with clients who don't trust you

-Clients who aren't willing to invest in professionally quality products

-Clients who may price haggle you (don't want to pay your prices)

-Clients who you dread seeing on your books

-Clients who cancel last minute + show up late

-Clients who don't want the services you so desperately want to offer them

Learning to say no to clients who don't vibe with you or don't fit your style or brand is a good thing to be able to say no to!

Saying no can be awkward but if you handle it like this, it is very professional and help set you up better for the future!

Potential Guest:

Hey Janet,

Thank you so much for reaching out and wanting me to be your stylist! My #1 goal as a hairstylist is being able to give my clients the very best service I can. However, for the type of hair you are looking for, I don't specialize in that and I don't believe I am the best fit for you. You deserve someone who specializes in that area of hair and I would love to recommend you to another stylist that would be awesome in creating this for you!

Current Guest:

Hey Janet,

I have been taking a lot of continuing education classes trying to find my specialty. I have decided to alter my service list to better accommodate my Balayage & Blonding specialty. I have loved being able to do your hair and have loved getting to know you throughout these 5 years of doing your hair! You are such an amazing guest & I want to make sure you are getting the very best service possible.

From this point on in my business I will no longer be offering (list of services) and I will be focusing primarily on (list of services). I am sorry to cause you an inconvenience but I want to make sure you are fully taken care of so I would love to recommend my friend or co worker (their name). They specialize in exactly the hairstyles that you love! I think you will absolutely love them!

Both ways sound respectful yet straight forward. That is the key in learning how to let go of a current or potential clients.

You may be wondering, Bec if I am fresh out of school I need all the clients I can get. Instead of saying yes to every client, try saying yes to these things instead:

-Continuing Education

-Mental Health + Self Care

-Taking time to Build your Brand

-Setting Boundaries + creating Balance in your work & Home life

-Investing in your Business

-Learning how to Effectively Market Yourself

-Creating Loads of Content that fit your Aesthetic

-Learning how to run your Business

Saying yes to those things in business will help you to market to that dream client, allow you to make more money and allow you to build a business you absolutely love!

Say yes to opportunities that your future self would thank you for.